A social media marketing strategy is a course of plan that you are hoping to achieve on social media. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more effective the execution will be.
In this post, I’ll walk you through how to create an effective social media marketing plan of your own with these 5 easy steps!
1) Social Media Planning And Analysis
You need to figure out first what you want out of social media. Social media planning requires a set of S.M.A.R.T. goals. Each of your goals should be armed with a SMART goal framework — Specific, Measurable, Attainable, Relevant, and Time-Bound. Make sure to align your social media goals with your overall marketing strategy.
Start developing your social media marketing plan by writing down at least three goals for social media. Consider also on where you at right now on your marketing. For example, you just finished building your social media profiles and then you are targeting for a million new Instagram followers instantly and that clearly isn’t going to happen.
Remember that smaller, realistic goals that you can scale with all your social efforts are more reasonable at this time.
A sample business objective is to grow your brand and then as part of your social media goal it could be an increase in brand awareness by posting relevant and engaging content. And there are many metrics you can track to know if you are meeting this goal by # of followers, shares, comments, like, @mentions, etc.
2) Know Your Target Audience and Research Your Competitor
Learn everything you can about your audience. Track meaningful metrics by focusing on targets such as leads generated, web referrals, and conversion rate.
What are your competitors doing that seems to be working? What strategies are they using and works for them like driving sales or engagement? Such analysis can help you better understand how to position your own brand on social media.
You can get your demographic data from social media analytic tools. They will give you an insight about who your audience is. With careful analysis, you will know the age, race, gender, country they live in, etc.
You can also run a competitor analysis and compare each data. Looking at your competition’s presence will directly inform your own social media strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.
3) Managing Your Social Media Effectively and Efficiently
Also, knowing all the analytics under one roof can help you to be more effective and efficient as a marketer. I firmly believe that content marketing should always be part of any social media marketing strategy.
By creating relative and engaging social content, the audience will feel like you are confident in your services and you know what you are talking about. Unfortunately, especially for small businesses, they find this is the hardest thing to do as this should be done consistently.
This works also with having your own and unique brand toolkits so you can build content based on your own themes and knowing when to make a post at the best times to engage your audience.
According to Social Report, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?
4) Assess What’s Working, What Isn’t and How You Can Improve Through Social Media Audit
There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy. Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.
This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving. Test, evaluate, and adjust your strategy.
5) Determine Which Social Network Is the Most Effective To Use and Focus on That
As you decide which social channels to use, you will also need to define your strategy for each network. Once you’ve decided which networks to focus on, it’s time to create your profiles—or improve existing profiles so they align with your strategic plan.
For example: “We will use Facebook advertising to target a specific audience in order to increase sales.” One more: “We will use Instagram for promoting and sharing our company culture to help with recruitment and employee advocacy.”
Hopefully, I have shared some insights for reaching your social goals.
Do you need help in managing your social media accounts and creating an effective social media strategy? Let’s do things together email me at firstname.lastname@example.org to get started!